Your 360 marketing partner
What We Do
We are 360 Comprehensive PR , Event Management & Brand Activation Agency with a solid office network in the region Based in Dubai & Saudi Arabia. We specialize in Brand Activation & Marketing Consultancy Services including Digital Online Media Solution. We operate in more then 23 cities in the Kingdom alone. Our Head Office is currently based in Dubai with network offices in Jeddah, Riyadh, Jakarta and Cairo
01
Strategy & Planning
Edge Communication tracks the never-ending challenge of:
– Defining and redefining objectives
– Development of strategies
– Following the pace of technology change
– Budget determination
– Evaluation of results
Our clients confirm our motto “grounded ideas deliver inspiring results”. The research, thinking and rationale behind every campaign that we carry out, create a rich creative concept for effective results.
02
Digital Marketing
Our talented expertise in digital media is at par with the latest digital marketing techniques and offers you customized advertising strategy to boost your digital channels so that your company dominates the media.
The digital roadmaps we create will guide you towards a better future that will give your business the greatest growth and profitability.
We apply this robust technology through:
– Digital Media Planning
– Digital Media Buying
– Social Media Campaigns
– Social Media Management
03
Creative Concept Development
Edge Communication can incorporate a creative spirit into your business, whether your business is small or large.
Every creative concept we develop is brainstormed and tested to ensure it answers the brief and achieves the desired objectives. For clients to invest intelligently, we believe in tailoring the survey model to reflect the cultural preferences and triggers of consumers in various geographical markets.
Our creative team:
– Looks for questions rather than answers.
– Allows thoughts to flow out in many directions.
– Seeks visions and concepts.
– Sustains flexibility in ideas and suggestions.
04
Marketing Solutions
Edge Communication is committed to achieving performance growth irrespective of size or sector. Our strategic development and implementation is data-based, client-based and results based.
We provide a wide range of strategic and creative solutions for your company. Our solutions can be integrated as a full-service growth program or as separated services in order to achieve your specific objectives and budgets.
05
Advertising
Edge Communication is specialized in guerrilla marketing and Multi-Service Access Gateway (MSAG).
We manage, revive, reposition, create, market and extend brands through ATL, BTL and TTL activation. It’s our job to unlock your brand’s strength, potential and value.
06
Public Relations
Through the media, Edge Communication has the know-how of building, managing, protecting, enhancing and sustaining mutually beneficial relationships and positive images between organizations / brands and their publics.
Our PR specialists can analyze organizations and brands, find positive messages, craft media releases, develop social media programs and translate those messages into positive media stories.
Our main PR functions include:
• Media Representation
• Press Release
• Crisis Management
• Content Development
• Stakeholder Relations
• Social Media Management
07
Brand Management & Activation
Branding and Identity
We believe that a strong brand is much more than a logo, although a well-designed and powerful logo will emphasize your brand because it represents the identity of your company.
When people see your logo, it should excite, inspire and create positive vibes. Therefore, your brand identity is the sum of: color, shape, image, message, font, style and voice tonality. All these aspects are taken into consideration when we help you build or upgrade your brand.
At Edge Communication, we provide:
– Corporate / Brand Identity
– Logo Design
– Brand Positioning
– Product / Brand Naming
– Brand Guidelines
– Packaging
Brand Building
From the moment you engage Edge Communication to brand building, our team will guide you towards creative solutions that are owned and protected as trademarks.
Whether we are developing a product name, a company name or a tagline, we want you to be “WOWED”… as in, ‘WOW’!
08
Events
Edge Communication is your best option for planning and executing events.
Whether you are planning a small or large scale event, we can host a fabulous hassle-free event from concept to execution, followed by wide PR.
09
Digital Media
With the swift advancement of media buying technologies, digital media buying and booking are taking place within 1/10th of a second. To make ends meet efficiently, we use Real-Time-Bidding (RTB) which allows clients to purchase inventory, in advance, when needed.
We work through the following channels:
– Online
– Offline
– TV
– Radio
10
Direct Marketing
Edge Communication is your direct marketing agency partner; we emphasize on creating a buzz about your brand through online forums, social networking sites, emails, videos and interactive marketing tools of all kinds. Our goal is to create a buying crave for your potential consumers, hence increase sales.
Our professional DM team is highly experienced and competent in ensuring:
Effective activation strategy:
– Road Shows
– Activations
– Sponsorship of Events
– Joint activities
Interactive marketing methods:
– Interactive Storytelling: We add animation or info graphic (video, audio clips) to a blog post or create storytelling ads that incorporate mixed media elements.
– Personalized Content: We associate your brand with you personally by building a passionate audience, increasing consumer engagement and creating high impact on both engagement and ROI.
– Layered Information: We create a number of marketing activities similar to a layer cake format:
• More cost-effective
• Easy for your sales prospects to find information about your company.